Inspired by the vibrant tapestry of entrepreneurship, HUE was born with a mission - to amplify the voices and impact of start-ups and small Black-owned businesses. Our commitment is woven into the fabric of recycling dollars in marginalized communities by creating a platform to connect multi-cultural consumers to companies whose products were made with them in mind.

HUE’s creator recognized there was a void where BIPOC, women-owned, and ally brands could co-exist to give women of color a vendor marketplace that catered to their unique needs and wants. Launched in Brooklyn at the height of the natural movement in 2016, HUE expanded to other cities, including Atlanta, Chicago, DC, Philadelphia,  and pioneered the first natural hair focused beauty event in Austin, Texas during SXSW at the historical George Washington Carver Museum. 

HUE, which stands for hair unites everyone, has grown into the premier beauty and hair exposition serving the northeastern corridor with brands represented from across the United States. Amassing thousands of consumers during its multi-year run, HUE Affair is at the intersection of culture, community, and consumer connection.

SABRINA BOISSIERE

New York native Sabrina Boissiere founded Natural Partners in Crime, a natural hair and lifestyle social media platform, to foster community connections and consumer strategies during the height of the natural hair movement through immersive experiences and nationwide events. Sabrina emerged as a powerhouse event producer known for cultivating industry influencer relationships, brand awareness campaigns, and producing engaging and experiential encounters around the globe, including the creation of HUE Affair.

Ylorie
Taylor

HUE Affair welcomes… Ylorie Taylor, a renowned beauty industry executive, to the leadership team. Assuming responsibility for New York’s largest beauty and hair marketplace serving the multi-cultural consumer is a natural extension of Ylorie’s passion for amplifying, supporting, and successfully leading indie brands. Ylorie specializes in crafting tailored marketing and sales strategies with a focus on engaging women of color and forging synergies across the beauty landscape. Having provided strategic counsel to some of the world’s foremost personal care and beauty enterprises, Ylorie is poised to take HUE Affair to new heights.

“This is a labor of love. I’m going to ride this until the wheels fall off. We started in Brooklyn and then we took it on the road and hosted in Austin, Chicago, Houston and Philadelphia. Every year it’s such a dynamic turnout because attendees bring their sister, friends, boyfriends and more. One thing about the Hue Affair, the deals you find here are phenomenal and you won’t get anywhere else.”

Sabrina B. HUE Creator