SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with raw shea butter handcrafted by women in Africa. With every purchase, you show support of our mission to reinvest back in our communities.

Shea Moisture’s love story starts with their ingredients and ends with you, our community. Shea Moisture’s is here to serve you, empower you, educate you, and celebrate you. We've been here, putting you on before any of this was a thing. Our roots are unlike any other and continue to expand as we reach back into neighborhoods, salons, and studios to uplift the next wave of millionaires. Our work is our love letter to you and our resounding declaration that “we are hair and we are here.